PETALING JAYA, 20 September 2018 – Malaysia is a land of incredible biodiversity and natural beauty. Participation in outdoor activities like; hiking, trekking, walking, trail-running and camping, keep growing and new outdoor enthusiasts have helped footwear, apparel and equipment businesses defy broader trends.
Today, Sports Direct officially launched a new collaboration with 44 year-old outdoor brand specialist Hi-Tec, at its Petaling Jaya flagship store. The launch was officiated by Paul Gibbons, Managing Director of Sports Direct Malaysia and Steven Rogers, Asia Pacific Sales & Marketing Director for Hi Tec.
“We want to help customers find the best and widest range of products for their individual needs, at competitive prices” said Paul Gibbons. “We know about the demands of outdoor adventures and want our customers to experience the highest quality of Footwear and apparel as offered by Hi-Tec brand globally. This performance brand also helps complement our extensive range of rucksacks, walking boots, backpacks, sleeping bags, cooking equipment, tents, outdoor clothing, camping equipment, trails running shoes and everything else customers could possibly need for an outdoor adventure” said Gibbons.
“At Hi-Tec we are driven by the belief that the outdoors is for everyone, no matter who you are or where you’re from. You deserve to experience what the outdoors has to offer. With Hi-Tec products a great outdoor experience is always within reach. Our mission to get the world outside, fuels our innovative approach to design and materials. Innovative technologies ensure comfort and support over a multitude of terrains and outdoor environments – whether it’s a wind resistant jacket or additional arch support from your hiking boot, our aim is to get you out there that bit longer” said Steven Rogers.
Sports Direct is currently having its annual “Outdoor Gear Promotion” at all 29 superstores starting from 18th September 2018 till 7th October 2018. You can enjoy irresistible deals & find many types of outdoor products at affordable prices no matter what outdoor activity you partake.
Sports Direct is now also available online at SPORTSDIRECT.COM for domestic and regional fulfillment. To view more great deals and other promotions, visit my.sportsdirect.com and follow SportsDirect.com on social media.