A new space in the heart of Kuala Lumpur dedicated to promoting Wellness
KUALA LUMPUR, 25th April 2019 – Technogym, the world leader in wellness solutions and official supplier of equipment for the last seven Olympic Games, opens its newest showroom in Kuala Lumpur. The space serves as a hub dedicated to promoting the wellness lifestyle pioneered by Technogym since the early 90s and enables customers to discover the array of sophisticated products and solutions the brand has to offer for both business and personal use.
From L-R: James Lyne (Director of Technogym Malaysia), Nerio Alessandri (Founder and CEO of Technogym), Max van Zanten (Director of Technogym Malaysia) celebrating the launch of the new Technogym Malaysia Showroom in Bangsar.
The exclusive Technogym Wellness Experience event was held at the newly launched showroom in conjunction, and was graced by Royal Guest of Honour, Duli Yang Teramat Mulia Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah, as well as the Founder and CEO of Technogym, Nerio Alessandri, who flew in from Italy especially for the event. Other notable guests in attendance that evening include the Malaysian Gymnastic Team – Farah Ann, Tracie Ang, Esmelda Arecia, Nur Azira, Siti Nur Bahirah, and Tan Ing Yueh – and Olympic athletes Julian Yee and Cheong Jun Hoong, as well as celebrities Reshmonu, Sharifah Sakinah and Talitha Tan.
Located in the vibrant district of Bangsar, the showroom not only acts as an exhibition space, but also welcomes visitors and customers for personalised consultations that tailor Technogym’s products and solutions to each person’s needs. Industry operators are also invited to find the right equipment for their respective businesses, be it health and fitness clubs, sports centres, rehabilitation, hospitality or even real estate.
Built over a surface of more than 300 square meters, the space spotlights Technogym’s variety of technologically advanced equipment, with each range offering its own unique feature:
The PERSONAL line is a collection of training products created in collaboration with internationally renowned architect, Antonio Citterio. The range celebrates exquisite craftsmanship, combining high-end design with cutting-edge technology and sophisticated materials to create unique products that cater to a more modern approach to exercise.
The ARTIS range sits at the pinnacle of Technogym’s equipment, offering 35 products that redefine the training experience by integrating connectivity, sustainability, seamless design and movement. Ranging from cardio to strength and functional equipment, each product shares a signature sleek style and design.
The SKILL range was inspired by Technogym’s passion for sports and its long-standing relationship with the Olympic Games, having been the official supplier of fitness equipment for the past seven events. This range is especially for individuals looking to challenge their limits and improve their performance.
The new Technogym showroom is also designed to host educational seminars and activities for industry operators that cover a variety of topics related to wellness, such as the advancement of digital technology within the Wellness Ecosystem, and the newest training solutions and products selected and practiced by the best teams and athletes worldwide.
The opening of the showroom in Kuala Lumpur confirms the strong commitment and interest of Technogym in the Malaysian market, which is an area of great potential for the company.
“As part of Technogym’s global mission of promoting Wellness, we are excited to be strengthening our presence in Malaysia via our new state-of the-art showroom as we continue to bring high quality, technologically-advanced equipment and digital solutions to the local community. Given the country’s emphasis on fitness and wellness initiatives in the recent years, this is certainly an opportune time for us to provide an interactive space that not only provide solutions, but also share and educate the public about our wellness philosophies,” commented Nerio Alessandri, Founder and CEO of Technogym.
Thanks to the unparalleled quality of its products, over the years Technogym has been consistently chosen to supply its state-of-the-art training equipment to several international sports teams, athletes, organisations worldwide. This includes Juventus, Inter FC, Milan FC, Paris Saint-Germain in the world of football, the F1 teams Ferrari and McLaren, Luna Rossa in sailing, and the United States PGA (Professional Golfers Association) among many others.
Technogym is already the preferred brand for several key players in Malaysia’s fitness and wellness industry, including boutique gym Babel, and the Football Association of Malaysia (FAM), as well as among leaders in the hospitality industry with hotels such as Hotel Equatorial, Hard Rock Desaru, The Westin Desaru, Genting Grand, The Ritz-Carlton, JW Marriott, and the Mandarin Oriental.
The Technogym Malaysia showroom is located at 63B, Jalan Ara (Pavilion No.2), Bangsar Baru, 59100 Kuala Lumpur. For more information on Technogym equipment and solutions, visit www.technogym.com.