ASICS MALAYSIA GOES LOCAL WITH FIRST-EVER SHOES INSPIRED BY NASI LEMAK

ASICS GEL-KAYANO 5 OG ASICS GEL-KAYANO 5 OG

ASICS Malaysia announces the brand’s first-ever foray into the local sneaker scene with a special rendition of the GEL-KAYANO 5 OG, inspired by the Nasi Lemak dish, presented by local multi-label retail store, Hundred% (hundred percent) and Malaysia’s biggest sneaker event, SneakerLAH.

 

Giving a local twist to the famed retro silhouette of the GEL-KAYANO 5 OG, it transformed an ordinary sneaker into something close to the hearts of many Malaysians by taking inspiration from the nation’s popular dish.

This special edition of the GEL-KAYANO 5 OG design represents the vibrant colours of the Nasi Lemak dish to reflect the unity amongst the diverse cultures in Malaysia. Off-white represents the rice and egg white, while green  signifies cucumber. Red reflects the chilli paste, while yellow takes the form of the yolk. The whole palette is finished off with a hint of brown, reflecting the nuts and anchovies.

“What we love about the shoe colourway re-design is that; it centres around the nasi lemak which is a dish that everyone likes and a societal knot that all Malaysians can relate to and instantly love,” said Boon Tib Soom Nik, Country Manager of ASICS Malaysia.

“Through this shoe, we hope to share with everyone that feeling of unity, and to spread the love to all corners of the globe,” he added.

Retailing for MYR599, the GEL-KAYANO 5 OG ‘Nasi Lemak Shoe’ is available for purchase at a limited quantity of 500 pairs exclusively at SneakerLAH 2019.

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