Kuala Lumpur, 11 January 2024 – GMG, one of the Middle East’s leading family-owned conglomerates, is thrilled to announce the grand launch of Columbia, the iconic American sportswear brand, in Malaysia. The exciting development comes with the opening of a new Columbia store at Mid Valley Megamall. Following the successful debut of new stores in Suria KLCC and Pavilion Bukit Jalil last October with GMG as the exclusive distributor, this expansion represents a significant milestone for Columbia as it strategically expands its reach into one of Southeast Asia’s most vibrant and dynamic markets.
A Step Above: Creating Outdoor Gear & Technologies Since 1938
At the heart of Columbia is its passion for outdoors, embodying its mission to inspire and equip people to explore and push their limits. Based in Portland, Oregon, Columbia crafts active lifestyle gears fortified with industry-leading technologies and tested in its own backyard of lush forests, snow-covered mountains, rugged coastlines, and wide-open spaces.
Beyond the Gear: Embracing the Columbia Lifestyle of Exploration
Guided by its Pacific Northwest heritage and indomitable spirit, Columbia stands out through its unwavering commitment to technical innovation and exceptional quality. The brand’s patented technologies such as Omni-Heat™, Omni-Tech™, Omni-Wick™, Omni-Freeze™, and more provide superior performance and protection against the elements, ensuring that Columbia’s products are always ready for any outdoor adventure.
Explore the Outdoors with Columbia
More than an outdoor brand, Columbia represents a lifestyle rooted in exploration, adventure, and the relentless pursuit for personal growth. With its stores debuting in Malaysia, the brand commits to empowering Malaysians in embracing a spirit of adventure while discovering the joy of outdoor activities. Through engaging initiatives that include hiking sessions, outdoor events, and product education sessions to introduce its latest technologies and innovations, Columbia aims to inspire Malaysians to explore their surroundings, connect with nature, expand their horizons, and push personal boundaries to achieve their greatest potential.
GMG’s Commitment to the Malaysian Market
Carl Masterman, President – Sports, GMG says, “We are thrilled to announce the opening of Columbia’s new store in Malaysia. Following our successful launches in Malaysia and Singapore this year, this is a testament to further solidifying our position in Asia. We are excited to ignite the inner adventurer of the urban active communities, and to journey with them wherever their escapades take them.”
The launch of Columbia in Malaysia marks a significant chapter for GMG as it continues to expand its portfolio of leading international brands across the region. With its dedication to providing Malaysians with access to the world’s best outdoor gear and apparel, GMG is confident that Columbia will quickly become a favourite among those who share a passion for adventure and exploration.
Columbia Opens Two New Stores in Malaysia, Bringing Innovative Outdoor Gear to the Masses
