HOKA®, a leading performance footwear brand, has announced the launch of the Cielo X1, its latest addition to the road racing lineup and the brand’s highest energy return shoe to date.

Designed with insights from elite athletes, the Cielo X1 boasts cutting-edge features for maximum speed and stability. It’s ideal for serious runners seeking a reliable shoe to push their limits on race day.

Cutting-Edge Technologies for Peak Performance:

  • Exaggerated Rocker Profile: Propels runners forward with a smooth, efficient stride.
  • Asymmetrical Active Foot Frame: Enhances stability and control at high speeds.
  • Dynamic Winged Carbon Fiber Plate: Captures the foot for optimal power transfer.
  • Aggressively Cored Midsole: Reduces weight while maintaining responsiveness.
  • ProFlyX™ Midsole: Combines comfort and energy return with a softer top layer and a firmer base.
  • Strategic Rubber Outsole: Provides exceptional traction and durability.

Lightweight, Breathable, and Race-Ready:

  • Engineered Knit Upper: Delivers a foot-hugging fit and superior breathability.
  • Asymmetrical Gusseted Knit Tongue: Ensures easy entry and a secure lockdown.
  • World Athletics Approved: Suitable for competitive races.

Early race results are promising, with HOKA athletes achieving impressive times in various distances. Notably, Wesley Kiptoo of HOKA Northern Arizona Elite clocked 2:10:28 in his marathon debut at the Chicago Marathon, while Kellyn Taylor of the same team secured victory at the Rock ‘n’ Roll San Jose Half Marathon, qualifying for the 2024 US Olympics Marathon Trials.

Colin Ingram, Vice President of Product and Apparel at HOKA: “The Cielo X1 is a pinnacle race offering crafted with a focus on its dynamic plated midsole system. We believe it has the potential to deliver podium finishes and personal bests for many runners.”

The Cielo X1 weighs 7.4 oz (Women’s 8) and 9.3 oz (Men’s 10) with a 40 mm stack height and 7mm drop.

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The Cielo X1 is available for purchase starting February 24th, 2024, at HOKA Stores nationwide and authorized HOKA dealers in Malaysia at RRP RM1,299.