Kuala Lumpur, Malaysia – Get ready to banish the blues from boo-boos! bpositive, Singapore’s leading healthcare provider, has teamed up with Illumination Studios, the animation powerhouse behind beloved films like Sing, The Secret Life of Pets, and of course, Despicable Me, to bring a smile to your face (and cover up those minor injuries) with a brand new line of Minion-themed plasters!
This exciting collaboration isn’t just about making wound care more fun for kids. bpositive, known for its commitment to positivity and inclusivity, is ensuring everyone gets in on the action. “We wanted to introduce a range of wound care products that were bright and cheerful for children,” says Corey Bryant, Founder of bpositive. “But during our discussions with Illumination Studios, we realized there’s a gap in the market for fun, unique plasters that adults would be happy to wear too. With our Minion plasters, we hope people of all ages can enjoy showing off these adorable ‘Boo Boo’ plasters!”
The choice of Minions for this collaboration perfectly reflects bpositive’s core values. These little yellow creatures, with their mischievous antics and unwavering teamwork, represent positivity, collaboration, and the ability to overcome challenges with a sense of fun and adaptability – all qualities that bpositive champions.
“The Minions are some of the world’s most beloved characters,” Corey adds. “Their funny, endearing nature and problem-solving skills perfectly match our brand. Plus, the timing couldn’t be better with the recent release of Despicable Me 4 in July. And let’s not forget, the Minions’ signature yellow color conveniently aligns with our brand’s primary color scheme!”
But the fun doesn’t stop with cute characters! This new plaster line offers more than just a smile. Each purchase contributes to bpositive’s incredible Buy1Help1 initiative. Through this program, a portion of the profits from every product sold goes to local and global charities. So far, the Buy1Help1 program has raised over RM60,000 for worthy organizations like Teach for Malaysia and MIASA Malaysia.
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With the Minion-themed ‘Boo Boo’ plasters, Malaysian families can rest assured that they’re not only soothing scrapes and cuts but also making a positive impact on the world.
[…] Also Read: Minion-Mania: bpositive Launches Adorable New Plaster Line […]