HOKA®, a global leader in performance footwear and apparel, unveils the newest chapter of its FLY HUMAN FLY campaign. Entitled “Bird’s Eye,” the campaign celebrates the pure joy of movement and ignites the belief that “We Are All Born To Fly.”
This latest iteration builds upon the success of the “Murmuration” campaign launched in June 2023. Partnering with creative agency Anomaly, HOKA takes viewers on a breath-taking aerial journey through the French Alps, the brand’s birthplace. The film showcases road and trail runners soaring alongside a bird, descending from mountain peaks to open roads below.
This powerful imagery captures the essence of running – the spirit, determination, and the exhilarating feeling of flight. “Bird’s Eye” emphasizes the power of community in movement, highlighting how we achieve greater things together – running faster, going further, and reaching new heights. Through this shared experience, the film reveals the universal truth: the joy of flight resides within all of us.
“FLY HUMAN FLY” transcends a simple tagline; it’s an invitation for everyone to embrace movement, find their starting line, and experience the transformative power it holds. Each seasonal campaign, like “Bird’s Eye,” strengthens HOKA‘s bond with its vibrant community while solidifying its position as a modern performance brand built on authenticity and emotional connection.
Also Read: Hoka Mach 6: A Versatile Daily Trainer Takes Flight
